How to Choose an Online Printing Service for Business or Personal Needs

Ordering you personal or company printing work online is the best way to go these days. Companies like Vistaprint and others have refined the ‘web to print’ business model to the point where offline providers find it difficult to compete. Online printing is not only more convenient than other options but it is also more affordable and offers most people a better product selection than they would otherwise get.

Whether you need business stationery and promotional materials or wedding invitations and greeting cards, you’ll find that the range of product offerings with online printers is huge. However, with the growing number of firms out there online offering printing services it can be hard to know which one to choose. In the following articles we have set out some ideas to help you make an informed decision.

Firstly, you want to find out some basic details about a printing company and who is behind it. Look for information on their site relating to how long they have been in business and where they are operating from. Do they have decent telephone support if things go wrong?

Pricing is the most important consideration for many but don’t let this be the only factor to influence your decision. The companies that offer the best products and services are usually a little more expensive. You may get better value with them than you would with a low cost provider that will mess you around or rip you off entirely. You can easily compare prices as most online printing companies feature a price estimate calculator on their site. You’ll find that there is a considerable range of prices for many commonly printed business and personal items so it is worth checking out at least four or five companies to get an idea.

The selection of products and services on offer is important. A printing company must be able to provide what you need in terms of the product type, specifications and volume. If you need a wide variety of printed materials for your business then it will be convenient if you can get everything from one supplier.

Many offer additional services like the popular mailing service where they will send your printed materials directly out to your clients, hot off the press. Some will even sell you a targeted mailing list if you don’t have your own database.

Find out if a printer offers offset or digital printing. Offset is usually the better of the two when it comes to quality although you will pay more for this unless you order a decent volume. Most online printing companies give some details on their websites about their printing operation and the kind of printing they are capable of.

Give some though to the design of the materials that you need printed. At a minimum you will have to be able to upload your designs to the site. It is also nice to work with a printer that offers you DIY options like design tools and templates. Some also have their own in-house designers if you need something specific.

Some online printers will charge you to proof your artwork to make sure that it is ready to go to print. Others offer this service for free.

Requesting a sample is usually made easy as most online printing companies have a form on their site for you to complete for this. If you have time you may as well have them mail samples out so that you can verify the quality.

Make sure that you are aware of the turnaround time for your order. This is the time that it takes for your order to be printed and ready for shipping. Delivery time is how long your order takes to arrive at your address from the time it is dispatched. Allow plenty of time if you need your printing done before a deadline on the off chance that there is a delay with your order.

Before hitting the order button make sure that you are aware of a company’s refund and satisfaction guarantee policies. Read the find print on their site and make sure that it is fair. Most printers on the web will avoid issuing refunds or doing complimentary reprints unless the order had errors that were their own fault. It is therefore critical to ensure that your order is proof read and checked several times to ensure that it is correct in every way.

Lastly, you should do some research online to find out what other customers have said about a specific company. There are numerous blogs, forums and consumer feedback websites out there that people will turn to if they feel that they have had exceptional service from a printer. There are also consumer complaints websites and the Better Business Bureau for those that feel that they have not been treated fairly. If the printing company that you have in mind has a lot of good reviews then go ahead. If, on the other hand they have had a lot of complaints posted about them then you should think twice.

A Work At Home Business Solution For Success

Many people want to work at home and make a lot of money online. So what is the solution to working at home and building a business that brings in enough money to make the effort worthwhile? The work at home business solution for success is threefold: having the right attitude, a simple and clear business plan to follow, and then analysis and refinement.

To begin with, having the right attitude is vital before embarking upon any other step in the work at home business solution for success. The right attitude is important for two reasons: it is necessary to force you to act and to keep you focused. Just getting started is the most difficult problem people struggle with when trying to implement a work at home business solution for success.

It may sound trivial, but it really is the major reason for failure. You must take action and execute your plans; you will never be perfectly prepared so do not wait for the perfect moment. Take action and learn from your successes and mistakes for the next round.

Secondly, the right attitude is necessary to keep your focused on your work at home business solution for success. Too many people believe they should diversify their projects to increase their income. That behavior will never get you where you want to be. Build a plan and stick with it until the very end. Only when it is an utter and complete failure or a success that you have automated to the point where the business runs itself should you move on to another project.

Organizing a business plan may be the easiest part of the work at home business solution process for most people, contrary to popular belief. Opportunities are everywhere, and I could personally provide you with hundreds of simple plans to follow. This step just requires a week or two of online study and research, and then you better be sure to execute, execute, execute.

Finally, the work at home business solution to success ends when you have your business up and running and are able to analyze the things that are working and that aren’t, in order to remove the needless parts. Mindless tasks that take up a lot of your time, such as answering customer emails, can be passed on to an outsourcing firm to free up your time. Eventually you should reach a point where you are spending less than 10 hours a week on a work at home business solution that generates a consistent stream of income.

And then you can move on to another project, or travel the world!

Online Video For Business – 3 Reasons Your Company Should Implement in 2010

The Internet started as a text-only medium of communication with largely bulletin boards and eventually e-mail. It progressed to be a more interactive experience and expanded into millions of homes, beyond college campuses and technology institutes. Websites started including pictures, navigation, music, and other enhancements to appeal to viewers. By the end of the 1990s, Internet sites still relied mostly on pictures and sleek navigation to appeal to users. As YouTube skyrocketed in popularity, the integration of online video to professional Websites started to become more common place. Now, offering a Website with only pictures is like running a rental store with only silent movies; Web users and customers expect a more interactive experience, complete with videos of products, services, or people. Websites that include videos offer users more detailed information about products and services, give businesses an opportunity to control the way information is delivered, and increase the conversion rate of visitors to customers.

Captivate Your Audience and Capture Your Customer

One of the great advantages as a Web user to Websites with videos is the ability to see in more detail what one is buying before the purchase, or to learn more about a service before inquiring further. Before purchasing a movie ticket, viewers usually watch a trailer for the movie, showing them more about what they are paying to see. With an apartment complex or hotel, rather than just see lifeless still photos, videos allow people to see the community closer to the way they would actually see it if they were to visit in person, though inevitably somewhat idealized. Seeing people enjoying amenities through a web video is a lot more interesting than seeing pictures, though, because pictures are less capable of capturing the human element or evoking emotion. Another great benefit is seeing a product demonstration video about how a technology product actually works, step by step, so that the potential customer can see how easy it is to use, allaying fears about it being overly complicated or too technical to setup properly. A long, detailed text page with a few pictures about how the product works is a nice addition to video, but not a substitute. Unlike a site with just numerous navigational sections, pictures, and text, a video allows a business to control the way information is given to potential customers.

Better Control of Your Message

On an old Website, the only way to display information was in a logical fashion where the business hopes that visitors click around the site in some sort of sequential order. If a person clicks through the pricing section first, without seeing what the product does, or what services are offered, they may just close the site and go elsewhere. But if they have a video they can see on the home page about what a great product or service the business is offering, they will be less surprised when they see the price. Whereas with a standard Website, the visitor clicks around at will without having much direction, a prominent video on the home page gives them a starting point before looking for more information. It allows the business to control the way the information in the web video is displayed and how it is presented, giving back some control while at the same time giving the site visitor a lot more information that is helpful for their decision-making process as well, which makes them more likely to purchase a product or service from the business.

Improve Sales Conversions

While tracking of such statistics across a broad swath of the Internet is difficult, numerous sites have attested to Web videos converting visitors to clients at a much greater rate than sites with just text and pictures. One of the more well-published studies, by FindLaw (LawyerMarketing.com), indicated that visitors go to an average of 4.8 Websites to find an attorney, but when lawyers added video to their sites, the number dropped to 1.8. In other words, the presence of online video made visitors likely to select a lawyer much more quickly. The Discovery Channel Store did an independent study when the company added video to their e-commerce store and experienced an increase of 78% in sales when customers viewed the product video. A company called iAds integrated their video ads for Tandberg Video Systems, which had a conversion rate of 0.75 to 1.00 percent, but with videos the conversion increased to between 1.5 and 3.0 percent. Numerous such stories are available and there is no doubt that offering video on Websites helps businesses compete more effectively and gain more customers.

With the advance in broadband Internet connections and the high penetration such technology has seen in recent years, most customers have access either at home or at work to high-speed Internet, allowing them to view online videos that give them more information about products and services, help them make decisions with greater confidence, and give businesses greater tools to demonstrate what they offer. In the years to come, companies from all industries and across the Internet will be adding videos to compete more effectively and market themselves with greater confidence. The companies that adopt last will be losing business to companies that have cutting edge videos and quality products or services to offer. Ultimately, the reputation of a company and the products or services they offer will still remain the long-term key to success, but marketing remains an important part of any company’s ability to attract new customers. The professionalism and class of the videos offered online will be the key to competing effectively for years to come.

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