10 Tips Small Businesses Can Use to Avoid Viruses, Spam and Spyware

Viruses, spam, spyware and other malware cost small businesses billions of dollars each year in lost productivity, stolen identities and IT support costs.

What small businesses need to understand is that these gremlins are easy to avoid when common sense and some simple precautions are applied. And ‘avoid’ is the key word; your strategy should be to stay as far away from these things in the first place so that you don’t have to experience the lost time and cost associated with cleaning up the mess they leave.

So how can a small business avoid viruses, spam, and spyware?

The following is a list of 10 best practices for small businesses:
1. Use antivirus software that is automatically updated on all machines
2. Use a hosted spam filtering service that filters the spam before it ever makes it to your local network
3. Make sure employees know that you have a policy that work computers are only to be used for work purposes.
4. Don’t give your business email address to a non-business source
5. Don’t forward jokes, chain mail, etc. to other employees
6. Never open an attachment from an unknown source
7. Never open an attachment with an unknown file extension
8. Don’t download free toolbars, shopping assistants, weather bug, etc. on your work computer
9. Never give your information or download information from an unknown site
10. Never update banking or other sensitive personal information using a link sent to you via email – always navigate directly to the site and log in there.

As you can see, most of these tips don’t require you to buy anything or use any special technology. Viruses, spam and spyware prey on human nature – curiosity, laziness, etc. – to get past technology-based defences, so you must educate yourself and your employees to know what to avoid.

One last tip: if you do feel like you have a virus or something else attacking your computer, unplug it from your network immediately. The last thing you want to do is give it to everyone else in your office – that’s when things get really expensive.

How to Choose the Best Online Backup for Business

Online backup for business is a technique of data loss prevention wherein files, emails, projects or entire computer system files are copied and saved offsite. Because of the worlds fragility to natural disasters and other catastrophic events, data loss disaster preparedness method is a must in small and large business enterprises. Crashing hard disks due to virus, Trojans and worms and stolen laptops have also become great threats to data whether at home, universities and companies.

The best time to prepare for data loss prevention is today. Online backup for business is a solution that is right and fit for any disastrous situation that might lead to data loss. This solution offers many advantages. One is its mobility. Because it is remote, it can be managed anytime, anywhere for as long as there is internet connection. Another striking feature of online backup is its ability to perform backup without having to interrupt work-a hot backup, a non-disruptive backup.

With mobility comes the ease in data restoration-security process. This is crucial especially with stolen laptops. SafePoint is one of the many technologies that you should look into. With this, data contained in a stolen laptop can be wiped out or destroyed remotely the moment the laptop is connected to the internet.

Security-wise, online backup offers features of data privacy and security the moment data goes out of the clients computers or servers. One type of security is encryption. Simply put, encryption is changing data into an unreadable form. Decryption is done to make it readable again. Encryption/Decryption is extremely important especially when the network is unshielded or unprotected from the outside world like having no VPN at all.

Management-wise, this presents client-free interference. After the necessary configuration and deployment, automatic backup takes charge of all the necessary work that secures data. This does not only benefit individual end users but system administrators as well.

There are many online backup for business solutions available in the market today. Ask for quotes before deciding which backup program to enjoy. Be wise in selecting the best quality of online backup for business that will help you prepare from unwanted data loss. Online backup experts are willing to help you meet the best backup service that will fit your budget.

The last thing any business needs is to have their data lost or worse yet stolen by a hacker. If you think it can not happen to your business, just watch the news and see how many times it happens and understand that it happens more often that gets reported. The price is very small for the peace of mind knowing that your data is critical.

The Use of Online Marketing Services For Business Improvement

In an attempt at forwarding their businesses, everyone is talking about online marketing. While most people know that this is a great tool, not everyone knows what online marketing services do for business improvement.

When you think of transacting on the internet, it is important to remember that almost everyone else in your product universe also has an existence on this platform. While you use your website to generate awareness about yourself others are also doing the same. To be able to have a better impact, wider reach and constant communication with your target audience, online marketing services for business improvement prove most useful.

When you think of online marketing, it may seem simple. Some companies tend to believe that placing advertisements is all that it takes. However, it is a much more complex business. Given that the internet is so advanced and complicated, the answer cannot come as easily. It is important to have the right advertisement at the right times and on the right sites. Placing advertisements and articles randomly on the internet will only get you reduced results if any at all.

The process of online marketing is systematic. It is first important to have the right content for your advertisement, teaser or even article. Keywords are what prompt searches, and rate your content as well. Having the right content which is dense in words that people are likely to search will help your promotion rate better. Your site and its content must also be tailored accordingly.

Placing your promotions and advertisements, or even your articles and content in the right places is key. It is best to have them in places which are related to your area of work and expertise, as people interested in allied products will show a greater preference for you. Intelligent and strategic positioning of your advertisement can also have a positive, far reaching effect which may be otherwise difficult to achieve.

There are several professionals who can help with your online marketing endeavours. With a complete knowledge of the internet, advertising and also your market segment, they can help you derive the best from the efforts and money you are willing to invest.

The smallest advertisement sometimes gets noticed most. It is all about getting noticed. With a sound online marketing plan, you will find that your company and products will have a new appeal, and can fetch you plenty more than you even imagined.

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